Antey fish

The customer wanted to develop a promo website for a new product – Iwashi Pacific sardine. The website ought to have a great usability, and not simply inform the consumers about the release of a new product.

In order to make the website as informative and helpful as possible, we conducted a deep market analysis and revealed that the main request of the audience was to understand how to cook the fish. This is why we decided to add the recipes to the landing page – they were easy to follow and hit everyone’s taste!

A large section of the website is devoted to the information about the product itself, its useful properties, features and fishing areas. For better usability and interactivity of the page, we used a simple yet beautiful animation.