ASTERUS
Client: ASTERUS
Task
We developed a creative concept and shoot an advertising video expressing the energy of ASTERUS business-park located in the area of ÁLIA.
Another task was to reinforce the impression from designer architecture of international bureau S.O.M.
Solution
Creating the video we excluded traditional patterns: inviting actors, titles, voiceover and marketing taglines. Everything is based precisely on sound and expression along with visuals.
In the lobby of the central building of the business park and at its surroundings Ilya Beshevli at the piano and the HighTime orchestra quintet all together perform Equinox.
We presented our approach to architecture to unleash the potential of a location.




Interesting facts
The music wasn’t chosen by chance, as well as the time of year for filming: Equinox is roughly equal amounts of daytime and nighttime.
With an even soft light of the September sun we see pure architecture, textures and colors, graceful facades and a landscape park in the autumn palette of colors.
The business park in the ÁLIA area is the best office project in the world, the best office architecture project in Europe.
Credits
Director:
Zoya Davydova
2-nd AD:
Maria Afanaseva
General producer:
Maria Afanaseva
Producers:
Iakov Seleznev
Marat Mingazov
Director of photography:
Aleksander Anderson
Production designer:
Dana Taipova
Stylist:
Tatiana Chistopolskaya
Stylist assistant:
Diana Grigoryan
Lighting designer:
Artur Vanuni
Make up:
Karina Nekludova
Storyboard:
Mirza Dulotaly
First assistant cameraman:
Aleksander Vizgalov
Editor:
Aleksander Drugovsky
CG:
Anton Pronoza
Stef Diko
Music:
Ilya Beshevli
Colourist:
Aleksander Drugovsky
HighTime orchestra:
Aleksey Donskoy
Igor Nikiforov
Irina Pisareva
Kristina Morgunova
Albina Safuanova
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