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RUS

ASTERUS

Client: ASTERUS

Task

We developed a creative concept and shoot an advertising video expressing the energy of ASTERUS business-park located in the area of ÁLIA.

Another task was to reinforce the impression from designer architecture of international bureau S.O.M.

Solution

Creating the video we excluded traditional patterns: inviting actors, titles, voiceover and marketing taglines. Everything is based precisely on sound and expression along with visuals.

In the lobby of the central building of the business park and at its surroundings Ilya Beshevli at the piano and the HighTime orchestra quintet all together perform Equinox.

We presented our approach to architecture to unleash the potential of a location.

Interesting facts

The music wasn’t chosen by chance, as well as the time of year for filming: Equinox is roughly equal amounts of daytime and nighttime.

With an even soft light of the September sun we see pure architecture, textures and colors, graceful facades and a landscape park in the autumn palette of colors.

The business park in the ÁLIA area is the best office project in the world, the best office architecture project in Europe.

Credits

Director:
Zoya Davydova

2-nd AD:
Maria Afanaseva

General producers:
Denis Fedonenkov
Maria Afanaseva

Producers:
Iakov Seleznev
Marat Mingazov

Director of photography:
Aleksander Anderson

Production designer:
Dana Taipova

Stylist:
Tatiana Chistopolskaya

Stylist assistant:
Diana Grigoryan

Lighting designer:
Artur Vanuni

Make up:
Karina Nekludova

Storyboard:
Mirza Dulotaly

First assistant cameraman:
Aleksander Vizgalov

Editor:
Aleksander Drugovsky

CG:
Anton Pronoza
Stef Diko

Music:
Ilya Beshevli

Colourist:
Aleksander Drugovsky

HighTime orchestra:
Aleksey Donskoy
Igor Nikiforov
Irina Pisareva
Kristina Morgunova
Albina Safuanova

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