We developed a creative concept and shoot an advertising video expressing the energy of ASTERUS business-park located in the area of ÁLIA.
Another task was to reinforce the impression from designer architecture of international bureau S.O.M.
Creating the video we excluded traditional patterns: inviting actors, titles, voiceover and marketing taglines. Everything is based precisely on sound and expression along with visuals.
In the lobby of the central building of the business park and at its surroundings Ilya Beshevli at the piano and the HighTime orchestra quintet all together perform Equinox.
We presented our approach to architecture to unleash the potential of a location.
The music wasn’t chosen by chance, as well as the time of year for filming: Equinox is roughly equal amounts of daytime and nighttime.
With an even soft light of the September sun we see pure architecture, textures and colors, graceful facades and a landscape park in the autumn palette of colors.
The business park in the ÁLIA area is the best office project in the world, the best office architecture project in Europe.
Director of photography:
First assistant cameraman:
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Mascot of the 19th World Festival of Youth and Students