Drive your adventures
Client: The Federal Agency for Tourism of the Russian Federation
The task was to elaborate on advantages of traveling across Russia by car and motivate people to do so.
We developed a creative concept and produced a promotional video about the benefits of traveling by car.
The video features two stories about a group of friends and a family, for whom the car means freedom of action. It is comprised of three parts showing the scenes of packing up, the journey and the final destination.
A special promo section was created on the Russia.Travel portal to help car tourism aficionados find useful information and suggest travel routes across Russia.
100+ million views on YouTube and Yandex Video.
50+ million views on Instagram, Facebook, VK.
Director of photography:
First assistant cameraman:
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