Drive your adventures
Client: The Federal Agency for Tourism of the Russian Federation
Task
The task was to elaborate on advantages of traveling across Russia by car and motivate people to do so.
Solution
We developed a creative concept and produced a promotional video about the benefits of traveling by car.
The video features two stories about a group of friends and a family, for whom the car means freedom of action. It is comprised of three parts showing the scenes of packing up, the journey and the final destination.
Achievement
A special promo section was created on the Russia.Travel portal to help car tourism aficionados find useful information and suggest travel routes across Russia.
100+ million views on YouTube and Yandex Video.
50+ million views on Instagram, Facebook, VK.
1.5+ million users visited the project section on the official website of The Federal Agency for Tourism.
Credits
Director:
Anton Ermolin
General producer:
Maria Afanaseva
Producer:
Iakov Seleznev
Director of photography:
Ekaterina Andreeva
Drone operators:
Igor Volkov
Production designer:
Georgi Banuk
Props:
Alina Lozunkova
Costume designer:
Tatyana Chistopolskaya
Make up:
Vera Polosukhina
Lighting designer:
Egor Lipovoy
Lighting:
Andrey Vasilev
Nikita Lohmatov
First assistant cameraman:
Gleb Romashenko
Playback:
Erikh Dik
Film editor:
Kazbek Archegov
Composer:
Andrey Guk
Sound designer:
Nikolai Nechaev
Colourist:
Ludmila Kuropyatnikova
Actors:
Serafima Krasnikova
Ivan Mikhailovsky
Miloslava Belavina
Faina Koloskova
Aleksandra Petrova
Aleksei Boiko-Velikiy
Timofey Anisimov
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