Fill out a brief

RUS

#WashYourHands Challenge

Client: Autonomous Non-Profit Organization «National priorities»

Task

Develop a creative concept and shoot a viral social video encouraging people to wash their hands regularly.

Solution

We invited the dancer Dmitry Krasilov to become the face of the #WashYourHands Challenge on TikTok. “Chubby” from the music video “Uno” shows four styles of proper handwashing – classic, vogue, rock and rap in our video.

Our editors made four vertical TikTok versions of the video separately.

Анимированный персонаж
Анимированный персонаж
Анимированный персонаж
Анимированный персонаж

Backstage

Interesting facts

We increased the total number of posts with the hashtag #мойтеруки (#washyourhands) on TikTok to 50 million.
2,700 TikTok users created their videos with the hashtag #мойтеруки (#washyourhands) and the original Dimitriy Krasilov’s sound.
More than 11 million users have watched our video on VKontakte.
We managed to coincide our campaign with World Handwashing Day on the 15th of October.

Credits

Director:
Denis Fedonenkov

Creative:
Vitalii Kroshko

General producer:
Maria Afanaseva

Producer:
Iakov Seleznev

Director of photography:
Maksim Klenov

Lighting designer:
Oleg Namakonov

Costume designer:
Tatiana Chistopolskaia

Makeup artist:
Irina Nikitina

Choreographer:
Anna Bolotskaia

Actor:
Dmitrii Krasilov

Sound:
Evgenii Rosliakov

CG:
Anton Pronoza
Vera Pechenkina

Editor:
Kazbek Archegov

Editor on the set:
Nikolai Filippov

Backstage:
Kazbek Archegov

First assistant cameraman:
Vasia Truskalov

Colourist:
Nikolai Smirnov

Dolly:
Aleksandr Kashin

Next case

Fill your weekend with emotions