Client: ANO «National priorities»
Develop a creative concept and shoot a viral social video encouraging people to wash their hands regularly.
We invited the dancer Dmitry Krasilov to become the face of the #WashYourHands Challenge on TikTok. “Chubby” from the music video “Uno” shows four styles of proper handwashing – classic, vogue, rock and rap in our video.
Our editors made four vertical TikTok versions of the video separately.
We increased the total number of posts with the hashtag #мойтеруки (#washyourhands) on TikTok to 50 million.
2,700 TikTok users created their videos with the hashtag #мойтеруки (#washyourhands) and the original Dimitriy Krasilov’s sound.
More than 11 million users have watched our video on VKontakte.
We managed to coincide our campaign with World Handwashing Day on the 15th of October.
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