#WashYourHands Challenge
Client: ANO «National priorities»
Task
Develop a creative concept and shoot a viral social video encouraging people to wash their hands regularly.
Solution
We invited the dancer Dmitry Krasilov to become the face of the #WashYourHands Challenge on TikTok. “Chubby” from the music video “Uno” shows four styles of proper handwashing – classic, vogue, rock and rap in our video.
Our editors made four vertical TikTok versions of the video separately.
Backstage
Interesting facts
We increased the total number of posts with the hashtag #мойтеруки (#washyourhands) on TikTok to 50 million.
2,700 TikTok users created their videos with the hashtag #мойтеруки (#washyourhands) and the original Dimitriy Krasilov’s sound.
More than 11 million users have watched our video on VKontakte.
We managed to coincide our campaign with World Handwashing Day on the 15th of October.
Credits
Director:
Denis Fedonenkov
Creative:
Vitalii Kroshko
General producer:
Maria Afanaseva
Producer:
Iakov Seleznev
Director of photography:
Maksim Klenov
Lighting designer:
Oleg Namakonov
Costume designer:
Tatiana Chistopolskaia
Makeup artist:
Irina Nikitina
Choreographer:
Anna Bolotskaia
Actor:
Dmitrii Krasilov
Sound:
Evgenii Rosliakov
CG:
Anton Pronoza
Vera Pechenkina
Editor:
Kazbek Archegov
Editor on the set:
Nikolai Filippov
Backstage:
Kazbek Archegov
First assistant cameraman:
Vasia Truskalov
Colourist:
Nikolai Smirnov
Dolly:
Aleksandr Kashin
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