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RUS

Fill your weekend with emotions

Client: The Federal Agency for Tourism of the Russian Federation

Task

To develop a creative concept and produce a cinematic public service advertisement about the new format of a weekend getaway.

Solution

The creative is based on the story of young girls who spontaneously decided to visit one of the most romantic Russian cities – St. Petersburg – on the weekend.

St. Petersburg became the protagonist that influenced the style and behavior of the girls. The advertising video conveys the atmosphere of the “Northern capital” in a laconic yet authentic manner.

In order to support the campaign, a special promotional section was created on Russia.Travel website to help people attracted to domestic tourism find useful information regarding the short trip options available.

Backstage photos

Backstage

Credits

Director:
Alena Shevchenko

General producer:
Maria Afanasyeva

Producer:
Iakov Seleznev

Director of photography:
Maksim Klenov

Lighting designer:
Oleg Namakonov

Assistant cameraman:
Oleg Demkiv
Anton Alekseev

Focus:
Magdi
Anastasia Sokolova

Sound engineer:
Arkady Nikitin
Danil Beltyukov

Admin:
Ekaterina Kachanova

Location:
Artyom Pyaternev

Style:
Oksana Markina

Make up:
Julia Rada
Margarita Airapetova
Valentina Starkova

Film editor:
Yaroslav Dementyev

Colourist:
Dmitry Litvinov

Sound:
Nikolay Nechaev

Actors:
Alina Bobyleva
Alexandra Bazaeva
Maria Kudryavtseva

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