Fill your weekend with emotions
Client: The Federal Agency for Tourism of the Russian Federation
To develop a creative concept and produce a cinematic public service advertisement about the new format of a weekend getaway.
The creative is based on the story of young girls who spontaneously decided to visit one of the most romantic Russian cities – St. Petersburg – on the weekend.
St. Petersburg became the protagonist that influenced the style and behavior of the girls. The advertising video conveys the atmosphere of the «Northern capital» in a laconic yet authentic manner.
In order to support the campaign, a special promotional section was created on Russia.Travel website to help people attracted to domestic tourism find useful information regarding the short trip options available.
Director of photography:
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Ride at home!